Monthly revenue from paid social
Blended ROAS at scale
Creatives tested/month
Months to achieve
The challenge
What we were up against
A fast-growing D2C apparel brand was spending $400K/month on paid social with ROAS declining month-over-month. Creative fatigue was setting in across Meta and the brand hadn't cracked TikTok at all.
The strategy
How we approached it
We implemented a creative-led performance system: 40+ ad variants tested monthly with a structured A/B testing protocol, UGC creator program sourcing 20+ new creatives per month, full TikTok performance infrastructure from scratch, and audience architecture rebuilt around LTV cohorts.
The result
What it delivered
Monthly revenue from paid social grew from $800K to $2M in 8 months. ROAS stabilized at 2.8x despite scale. TikTok became their second-largest revenue channel within 90 days of launch.
"We went from creative fatigue to creative velocity. The system they built keeps producing winners — we haven't hit a ceiling yet."
Head of Growth
D2C Apparel Brand
Client
D2C Apparel Brand (NDA)
eCommerce
Channels & capabilities
- Meta Ads
- TikTok Ads
- UGC Creative
- Retargeting
- LTV Segmentation
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