Monthly revenue from paid social
Blended ROAS at scale
Creatives tested/month
Months to achieve
The challenge
What we were up against
A fast-growing D2C apparel brand was spending $400K/month on paid social with ROAS declining month-over-month. Creative fatigue was setting in across Meta and the brand hadn't cracked TikTok at all.
The strategy
How we approached it
We implemented a creative-led performance system: 40+ ad variants tested monthly with a structured A/B testing protocol, UGC creator program sourcing 20+ new creatives per month, full TikTok performance infrastructure from scratch, and audience architecture rebuilt around LTV cohorts.
The result
What it delivered
Monthly revenue from paid social grew from $800K to $2M in 8 months. ROAS stabilized at 2.8x despite scale. TikTok became their second-largest revenue channel within 90 days of launch.
"We went from creative fatigue to creative velocity. The system they built keeps producing winners — we haven't hit a ceiling yet."
Head of Growth
D2C Apparel Brand
Client
D2C Apparel Brand (NDA)
eCommerce
Channels & capabilities
- Meta Ads
- TikTok Ads
- UGC Creative
- Retargeting
- LTV Segmentation
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Get in touchWhat made the difference
A clear hypothesis, connected execution, and accountable measurement.
This engagement shows how performance improves when the team solves the underlying system rather than optimizing one isolated campaign. We connected the customer insight, channel plan, creative decisions, and measurement model so each part could reinforce the next.
The result is not a single headline metric. It is a more useful operating model: a team that knows what changed, why it changed, and where to focus the next round of investment.