ROAS achieved
CPM reduction
Viewability rate
Days to deliver
The challenge
What we were up against
A fast-growing challenger bank had poor programmatic economics — high CPMs, low viewability, and a DMP that wasn't activating first-party data. Their ROAS sat at 1.2x across display and video.
The strategy
How we approached it
We rebuilt the entire programmatic stack: migrated to a premium DSP, implemented a DMP to activate CRM data, layered in look-alike modeling, and introduced dynamic creative optimization (DCO) that served different messages based on product category and funnel stage.
The result
What it delivered
Within 90 days, ROAS increased from 1.2x to 4.8x — a 380% improvement. CPMs dropped 44% while viewability increased from 51% to 68%. The bank scaled programmatic spend 3x without compromising efficiency.
"The team rebuilt our programmatic infrastructure completely. The results weren't incremental — they were transformational."
VP of Marketing
Challenger Bank
Client
Challenger Bank (NDA)
Finance & Fintech
Channels & capabilities
- Programmatic Display
- DV360
- First-Party Data Activation
- DCO
- Attribution Modeling
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