Year-1 ad revenue
CPG brands activated (Q1)
Advertiser ROAS
Months to launch
The challenge
What we were up against
A national grocery chain was watching their CPG brand partners spend retail media budgets at Amazon and Walmart instead of on their own digital properties. They had first-party shopper data worth monetizing but no infrastructure.
The strategy
How we approached it
We designed and built a full retail media network from scratch: sponsored product and display ad units across the grocery's e-commerce site and app, a self-serve advertiser portal for CPG brands, audience activation using loyalty card data, and a reporting dashboard showing closed-loop sales attribution.
The result
What it delivered
The retail media network launched in 9 months and generated $8M in advertising revenue in its first year. 40 CPG brands activated in Q1. Average ROAS for advertisers was 3.6x, driving strong retention.
"We turned our loyalty data into a revenue stream. The network we built competes directly with Amazon in our category."
Chief Digital Officer
National Grocery Chain
Client
National Grocery Chain (NDA)
Consumer Goods
Channels & capabilities
- Retail Media Network
- AdTech Development
- First-Party Data
- Sponsored Products
- Attribution
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Get in touchWhat made the difference
A clear hypothesis, connected execution, and accountable measurement.
This engagement shows how performance improves when the team solves the underlying system rather than optimizing one isolated campaign. We connected the customer insight, channel plan, creative decisions, and measurement model so each part could reinforce the next.
The result is not a single headline metric. It is a more useful operating model: a team that knows what changed, why it changed, and where to focus the next round of investment.