Brand search volume growth
Aided awareness (from 12%)
App installs from brand search
Markets activated simultaneously
The challenge
What we were up against
A growing investment app needed to build brand awareness in the UK, Germany, and Australia simultaneously — with limited brand assets, a compliance review process adding 2-week delays, and no brand tracking baseline.
The strategy
How we approached it
We built a market-by-market awareness campaign with localized creative (different risk disclaimers, cultural messaging, local finance influencers), YouTube and CTV for reach, programmatic display for frequency, and a brand tracking setup to measure aided and unaided awareness quarterly.
The result
What it delivered
Brand search volume increased 210% across all three markets in 6 months. Aided brand awareness went from 12% to 34%. App installs from brand search grew 4.1x as awareness translated directly to acquisition.
"They managed a 3-market simultaneous launch with compliance requirements in each country. Flawless execution, incredible results."
Chief Marketing Officer
Investment App
Client
Investment App (NDA)
Finance & Fintech
Channels & capabilities
- YouTube
- CTV
- Programmatic Display
- Influencer Marketing
- Brand Tracking
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Get in touchWhat made the difference
A clear hypothesis, connected execution, and accountable measurement.
This engagement shows how performance improves when the team solves the underlying system rather than optimizing one isolated campaign. We connected the customer insight, channel plan, creative decisions, and measurement model so each part could reinforce the next.
The result is not a single headline metric. It is a more useful operating model: a team that knows what changed, why it changed, and where to focus the next round of investment.