Brand search volume growth
Aided awareness (from 12%)
App installs from brand search
Markets activated simultaneously
The challenge
What we were up against
A growing investment app needed to build brand awareness in the UK, Germany, and Australia simultaneously — with limited brand assets, a compliance review process adding 2-week delays, and no brand tracking baseline.
The strategy
How we approached it
We built a market-by-market awareness campaign with localized creative (different risk disclaimers, cultural messaging, local finance influencers), YouTube and CTV for reach, programmatic display for frequency, and a brand tracking setup to measure aided and unaided awareness quarterly.
The result
What it delivered
Brand search volume increased 210% across all three markets in 6 months. Aided brand awareness went from 12% to 34%. App installs from brand search grew 4.1x as awareness translated directly to acquisition.
"They managed a 3-market simultaneous launch with compliance requirements in each country. Flawless execution, incredible results."
Chief Marketing Officer
Investment App
Client
Investment App (NDA)
Finance & Fintech
Channels & capabilities
- YouTube
- CTV
- Programmatic Display
- Influencer Marketing
- Brand Tracking
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